EOS Lip Balm is a top of the line company (https://evolutionofsmooth.ca/) that has changed the way we all do our chapstick. Lips are moisturized and beautifully cared for efficiently using the most healthy ingredients meant for the lips. The company started the lineup with the intention on building and creating a professional brand that wouldn’t just provide the cheapest ingredients. Other chapstick brands stood out not because of quality but because of being the cheapest one out there. EOS wanted to stand out and provide affordable but top notch lip balm. EOS Lip Balm had a tough time getting started just like most businesses to try and get into Amazon and Well stores.
It all began when they hired a professional sales executive who helped guide them in the right direction. They eventually got into a few stores and eventually reached Target and was sold nationwide. Their continued growth happened because they built quite the buzz around the products by having famous influential people in social media (https://www.facebook.com/eos/) to spread the word about this new brand and their latest lip balm.
The one thing that makes them stand out is how their ingredients create a beautifully smooth set of lips. Women have loved EOS lip balm because it keeps the lips moisturized and natural without damaging any of the top layers. Users everywhere are loving the simplified and natural design that helps maintain the lips.
EOS is striving to come up with other products in other similar categories. For example, there are several different hand lotions and creams they would like to create. They know that it is all about positioning a product and knowing what works. Lip balm is always just a simple product, but EOS takes it up a notch. They definitely know what they are doing in this industry, and expect to see more of them everywhere.