José Henrique Borghi’s Mullen Lowe Develops a Sensational Campaign for Sanchez Cano’s Fini

Mullen Lowe is one of the leading ad agencies in Brazil. The ad agency recently developed a campaign known as “Abriu, Sorriu” for Fini. The campaign is aimed at spreading fun sensations among Fini’s clients. It also offers customers amazing surprises once a bullet pack is opened.

As a subsidiary of Sanchez Cano, Fini is a Spanish company that produces marshmallows, jelly candies, chewing gum, and licorice. The company is ranked highly in the candy market with a presence in over 80 countries. José Henrique Borghi credited as one of the creators of “Abriu, Sorriu.” He currently serves as Mullen Lowe’s COO and co-CEO.

Besides the “Abriu, Sorriu” advertising campaign, Mullen Lowe also created the “Transformations” campaign. This creation comprises of seven films that will appear on cable TV and theaters. Borghi said that he enjoys developing new campaigns for Fini. According to him, this alliance fosters Mullen Lowe’s presence in the Brazilian advertising sector.

José Henrique Borghi’s Career and Academic Background

As one of the most influential people in the Brazilian advertising industry, José Henrique Borghi’s passion for creating ads began back in high school. He joined PUC School of Advertising to learn the basics of the industry after his high school education. Borghi managed to work with ad agencies like Standart Ogilvy, FCB, and DM9 as soon as he completed his course.

Borghi also founded BorghiErh in partnership with Erh Ray. The company was later renamed to Borghi Lowe after Lowe purchased it. Consequently, the Mullen Group merged with Borghi Lowe to form Mullen Lowe Brasil. Today, José Henrique Borghi is celebrated as the creator of award winning campaigns. The 14 Cannes Lions Awards and 10 The One Show Awards are among the prestigious accolades that campaigns designed by Jose have scooped.

These creations also benefited companies, such as Procter, Unilever and Delta Airlines.

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