As described by Adweek, Lori Senecal is an energetic person who is a leader in the advertising industry. She has launched many successful ad campaigns in her career using cutting-edge marketing techniques. Her intrinsic knowledge of effective advertising and strong management ability led to her being named the Global Chief Executive Officer of the advertising agency Crispin Porter + Bogusky (CP+B). Prior to her appointment to this position, she had been working at another ad agency in the city of New York, Kirschenbaum Bond Senecal (KBS) as their Global Executive Chairman.
According to Inspirery, Lori Senecal is from Montreal, Canada and is a graduate of McGill University. She brings a unique style to her ads that are backed up by her creative talent and willingness to take on any challenge. Her leadership at KBS led to the firm going from a domestic ad agency to one that was a global operation with over 800 employees. She credits her years spent as a gymnastics coach during her time in both high school and college as something that taught her how to be a leader as well as someone that has compassion. She said that out of this she developed the willingness to be a person who creates a plan and then inspires others to also believe in it and follow it.
As a believer in positive thought, Lori Senecal approaches her career and any difficulties she comes across with a can-do attitude. She chooses to figure how to meet any challenge, rather than if she is up to it or not. She also believes in being relentless which is how she got her first customer in her advertising career.
It was in 2003 that Lori created her first company. co-founding the advertising agency McCann Erickson. She spent six years with this company, earning the roles along the way of Global Chief Innovation Officer and President. While she has spent most of her career in the New York City area, she moved to Boulder, Colorado for her current position. As the Global CEO of CP+B, she oversees the company’s international offices which are in 9 different countries.